Sustainable maNagement of sOil and groundWater under the pressure of soil pollution and soil contaMinAtioN
Funded by the
European Commission
ERAC-CT-2003-003219
Communication strategy
Above: The RTD process model as introduced in the SNOWMAN Vision Paper.
[Please click at the graphic above to get a larger image; 800x375px; 105KB]
With the Vision Paper of SNOWMAN, the project published in 2006 its vision for the future on soil and groundwater research:
A closed gap between supply of and demand for scientific research leading to an efficient use of resources and an increase
of the effectiveness of research. Following the ERA-Net approach, trans-national cooperation has become the driving element
for SNOWMAN.
The Vision Paper of SNOWMAN introduced a model which structured the RTD process (Research and Technological Development)
into four successive phases: Programming, Execution, Implementation and Evaluation. As evaluation results deliver input for
the programming phase, the whole process must be seen as a circle. In every phase
different stakeholders must get involved.
New concepts and technologies are frequently not used after publication and dissemination of research results. This is caused
by the usual 'straight way' from programming into implementation without a separation in several steps and especially a lack
of stakeholder involvement throughout all RTD phases. The ERA-Net project wants to overcome this deficit.
Consequently, SNOWMAN's communication strategy aims at supporting the general SNOWMAN goal to close the gap between supply and
demand by getting the right stakeholders involved at the right time. In doing so, SNOWMAN is able to focus activities.
Using a
picture of concentric rings for SNOWMAN's communication helps to visualize that the density of information in the core is much higher,
but only known by a small number of people, which is the SNOWMAN Core Group. As information is being circulated to other people and
especially networks, the density of information details will lower, but more and more people will get involved and multiply knowledge
about SNOWMAN and its goals.
Above: SNOWMAN communication - Information density cloud and multiplier effect.
[Please click at the graphic above to get a larger image; 550x600px; 67KB]
[26.06.2009] Transition Conference of SNOWMAN connects the ERA-Net past with a self-maintained future - From June, 16th to June, 18th the Transition Conference of ...
