SNOWMAN has developed an Action Plan for Disseminating defining the circumstances for SNOWMAN's dissemination, identifying the current status, naming tools used for dissemination in the SNOWMAN partner countries, already, and an action planning.

For its funded research projects, SNOWMAN also included "minimum dissemination requirements" into the funding promise.

The subject of SNOWMAN's dissemination are the results coming from the research projects being funded. The goal for disseminating the knowledge developed by these projects is to stimulate the use of it.

Availability:
The easiest step in stimulating the use of knowledge is to make it available to the outside world. An example would be this homepage you just visit. There has to be some kind of publicity surrounding the publication of the documents, otherwise nobody will know that they are available.

Accessibility:
The next step is to look at the accessibility of the products. Even if the availability is optimal, it still depends on the willingness of potential users to make use of the knowledge. Helpful is, to step into the shoes of the user. She or he wants easy digestible bits of information that she/he can use is his specific practice. This requires translation in her/his professional language as well as summarizing and rewriting.

Embedding:
Even if knowledge is available and accessible, there may be still some barriers blocking the use of new knowledge. Embedding new knowledge into existing, well respected knowledge bases helps to take away feelings of risks and uncertainties. By embedding, new knowledge evolves into "common knowledge". Knowledge bases can be guidelines, protocols, education or policy.